Career

Key Responsibilities: Industry And Market Research- • Conduct industry and market research, competitor analysis, industry analysis and benchmarking. • Analyze customer demographics, behavior, and purchasing patterns. • Identify market trends, customer needs, and business opportunities. • Support customer retention and experience improvement initiatives. Marketing Analytics & Reporting- • Analyze campaign performance using KPIs such as Leads, CPL, CPA, ROAS, ROI, Conversion Rate, and Revenue Contribution. • Develop dashboards and prepare daily, weekly, monthly, and quarterly reports. • Provide data-driven recommendations to improve marketing effectiveness. • Conduct A/B testing and performance optimization initiatives. Campaign Management & Digital Marketing- • Plan, execute, and optimize marketing campaigns across digital and offline channels. • Manage Google Ads, Meta Ads, LinkedIn Campaigns, SEO, SEM, email marketing, and social media activities. • Monitor website performance, traffic, engagement, and conversion metrics. • Support website content updates and landing page optimization. Lead Generation & Sales Funnel Management- • Generate and nurture qualified leads through digital channels. • Analyze lead quality, lead sources, customer acquisition channels, and conversion rates. • Monitor and optimize the sales funnel from inquiry to conversion. • Support lead management and revenue forecasting. Social Media And Content Management- • Manage company social media platforms and content calendars. • Create and coordinate marketing content, brochures, presentations, flyers, and promotional materials. • Ensure brand consistency across all marketing channels. • Monitor social media engagement and performance metrics. Budget & Performance Optimization- • Monitor marketing budgets and expenditures. • Analyze ROI and channel performance. • Recommend budget allocation and campaign optimization strategies. • Identify high-performing and underperforming marketing channels. Cross-Functional Collaboration- • Work closely with Sales, Business Development, Design, and Management teams. • Support strategic business initiatives through analytical and marketing insights. • Assist in forecasting leads, campaign performance, and revenue growth. Required Skills • Market Research • Competitive Analysis • Industry Analysis • Marketing Analytics & Reporting • Lead Generation & Funnel Analysis • Communication & Presentation Skills (STRONG) • SEO, SEM & PPC Campaign Management • Google Ads, Meta Ads & LinkedIn Ads • Digital Marketing & Performance Marketing • Social Media Marketing & Content Management • Data Analysis & Data Visualization • ROI & Performance Measurement Tools & Software- • Google Analytics • Google Search Console • Google Ads • LinkedIn Campaign Manager • Microsoft Excel (Advanced) • Microsoft PowerPoint • Adobe Photoshop (Basic Knowledge Preferred) • CRM Software • Email Marketing Platforms Preferred Qualifications- • Bachelor's Degree in Marketing, Business Administration, Analytics, Statistics, or related field. • 2–3 years of experience in Marketing Analytics, Brand Management, Lead Generation, Campaign Management, or Performance Marketing. Key Performance Indicators (KPIs) • Leads Generated • Marketing Qualified Leads (MQLs) • Sales Qualified Leads (SQLs) • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Marketing ROI • Conversion Rate • Website Traffic Growth • Campaign Performance Metrics • Social Media Growth & Engagement • Revenue Contribution from Marketing Activities

Based at our Lucknow office, the role involves coordinating with technical teams, managing leads and follow-ups, supporting online marketing initiatives, and assisting with proposals and presentations. The ideal candidate has strong communication skills, a structured working approach, and a basic understanding of technical or engineering services.